Why linen?

You don't need to be basking on a sun lounge in the Italian Riviera to be draped in linen. Although society has collectively labelled everything on the bed to be 'linen', we're referring to linen the fabric, which is better for you and here's why.

Linen is a natural fibre which comes from the flax plant. Many people who wake up in hot sweats will be surprised to learn they're actually sleeping on an unnatural fibre such as polyester, which increases perspiration and restricts airflow. The advantages of 100% linen are that its fibres are hollow and woven more loosely to promote airflow and a better nights sleep (this is also why linen is never measured in thread count). Plus, it has been known to help people with allergies and skin conditions.

Unlike other fabrics, linen gets softer the more you sleep in it, wash it and spend time doing things you do in it. Dubbed 'nature's insulator' it uniquely adapts to the body, meaning it's warm in winter and cool in summer. And it feels different to cotton: linen is smooth yet textural, meaning it gives life to a made (or unmade) bed. Hate the crinkled look? Our linen has been stone-washed so it gently folds and can still be pulled tight for a crisp hotel-style bed.

Remember, you spend a third of your life in bed, make it worthwhile. 

Fresh White Duvet Cover